Built a direct-to-consumer ballistic armor company in a constrained manufacturing environment.

The Build

• Launched a direct-to-consumer armor brand

• Navigated a 28-week industry backlog

• Built fulfillment and production workflows

• Operated inside real material and supply constraints

The Opportunity

When civil unrest disrupted supply chains, demand for civilian body armor surged.

The industry was slow to respond.

Backorders stretched for months.

Customers lacked transparency.

The opportunity wasn’t hype.

It was disciplined execution.

The Opportunity

When civil unrest disrupted supply chains, demand for civilian body armor surged.

The industry was slow to respond.

Backorders stretched for months.

Customers lacked transparency.

The opportunity wasn’t hype.

It was disciplined execution.

The Results

Built in the real world - not theory.

$2M

Revenue Generated

4 year

Operations
Run

National

Customer Base

In-House

Manufacturing + Distribution

Product Strategy & Market Positioning

Why Civilian Body Armor Matters

• Designed for civilians — not law enforcement

• Lifetime durability

• Included Anti-Frag on EVERY chest plate sold

• Included side plates because real protection is 360°

Price hesitation vs preparedness timing

Proof:

Trade show promo View

Influencer Marketing View 

Marketing materials View 

 

Current Status:

Foxhole Armor reached $2M+ in revenue as a founder-led operation.

Following a personal injury and capital constraints, production was paused.

The brand, supplier relationships, manufacturing framework, and customer demand data remain intact.

I am open to conversations regarding:

• Private equity participation
• Strategic partnerships
• Acquisition or structured restart

This was a capital limitation, not a demand failure.

The foundation exists.

The next phase depends on alignment and capital.

Documentation & Supporting Materials

View detailed documentation, media, and supporting material related to this project.

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